If your home-based business is based on Network Marketing or Multi-Level Marketing, than you know the crucial importance of leads. There are a lot of companies that supply leads, however the quality ranges from worthless to priceless.
Here’s an article talking about that very concern – the real value of the leads, and the companies providing them. If you find this article useful, please let us know below. And if you have any tips of your own, or experiences with lead companies, good or bad, let us know as well.
Businesses That Supply MLM Opportunities: Important Factors To Consider
by Ryan Nelson
Numerous MLM Opportunities have begun to flourish within the troubling economy the world has experienced. Prior to examining the actual opportunity, consider the business itself. There is a lot of information that you can acquire by researching the business, and there is a lot less hype found within the research. Analyze and consider some of the following factors.
First and foremost, have a peek at the size of the business. Well-known companies that offer such opportunities will undoubtedly have a lot of competition. You may want to stay away from these companies. Small companies do not have as much competition, but their brands are not well-known. People are hesitant to purchase them, so again, stay away from them.
For safety reasons, go with a medium sized business. This will maximize the potential of your investment. Furthermore, the age of a business is another crucial factor to consider. You may find it surprising, but a lot of companies do not make it past their second or third year anniversary. This is an even more common scenario within the multi-level marketing industry. You should think long and hard before opting for a company that has only been around for a year or so. On the other hand, you should not go with a company that is older than fifteen years. If you do, there will be too much competition.
You need to find a company that has been around for four to five years, perhaps a bit longer. This will ensure the business is both legitimate and financially stable. You can also rest easy knowing that the company is not going to disappear with your money the next day.
Investigate the industry as well. Needless to say, the more competition means the harder it is to work. This is common amongst popular industries such as the health and wellness one. If you find a lot of competition in your selected industry, you should consider another.
Also, take a look at the attrition rate. This can be acquired by phoning the company. Though this vital piece of information is ignored by many network marketers, it is important to take the time to find out what it is. In its simplest form, the attrition rate of a company or business is how long the average marketer stays in the program. Common example include three years, six years, or three months. This information varies from business to business and industry to industry. Just as a forewarning, you should not join a company that has an attrition rate of three months or less. It will be far too hard to work such an opportunity.
You must look into what others are saying about the business as well. Find product reviews on the internet and see what others think regarding the business. Make sure you weigh out all of these factors in full and get a feeling for what people think of it.
Before joining any of the many MLM Opportunities, you must perform the proper research. Consider all of these in full and always take what people are saying about the business seriously. They have been in it, or tried the product; they know best.
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How are you getting your leads for MLM or Network Marketing opportunites? Do you generate them yourself (advertising, word-of-mouth, etc.) or are you buying them from a company? Have you had any really good – or really bad – experiences with companies that provide either sales leads or prospect leads? We’d love to hear about your experience!