Ecommerce For The Holidays

In case you’ve been living under a rock, I’ll mention that Shopify ecommerce marketing has become one of the hottest areas for online marketing.

And everyone knows, the holidays represent the prime season for selling online. But there’s more to selling online than simply opening a store – even though the barriers to entry have become so low as to become almost non-existent.

What’s the point I’m trying to make?

It’s this:

What’s this got to do with The Home Business Reader, or internet marketing in general? It happens to be the focus of an ecommerce experiment and business I launched.

Right now, it’s late October, and this is something that really should have been posted no later than mid-summer, but whaddya gonna do, right?

In my own defense, I toot this horn pretty regularly every year, and much closer to the ‘right’ time.

What I’m talking about is leveraging the holiday buying season. And that is something that any IM’er looking to profit from, really needs to consider no later than late Spring – and ideally, right after the New Year.

Ok, so in this case, I’m leveraging the Shopify hosted ecommerce platform, with my own (never-ending) niche & trend research efforts.

To make a potentially very long story fit in this post (at least Part 1), suffice it to say that as part of my regular trend-watching, I ‘discovered’ a hotly-trending product that met some very important additional characteristics (additional beyond just hotly-trending), namely that demand was outstripping supply, supply originated in China, the brand leaders were literally OEM branded imports, and the spread – the difference between the cost and the leading brand selling price – was enormous.

Ok, so now I’ve set the stage, sort of. This is Part 1 of I’m-not-sure-how-many-parts going over the what & how of leveraging the holiday buying season, and simultaneously doing a case-study of both a hosted ecommerce platform, and the ‘importing’ business model.

So there you have it. Or part of it. An intro at least. And all the necessary relevant verbiage to wrap around the back link I wrote this article for… 😉

Stay tuned – more to come!


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