Whether that is a sign up, an opt-in, or a sale, everything else is irrelevant. Does it matter how your site looks, or how long someone lingers, if no one converts?
Those things may contribute – or subtract – from your conversions, but what we’re after, the only real ‘end goal’ are those ‘sales’ in whatever form we’re after.
Obviously a good site or landing page, well-written content or copy, etc. are the ‘stepping stones’ to conversions, but there are a lot of other tactics you can employ, both to increase your current ratio, and to add additional sales you might otherwise not have had.
In this post I’ll go over an even dozen tactics; some may be familiar, some may not be. What I can say for sure is that if you employ them, your results will improve markedly.
TACTIC #1 – SPLIT (“A/B”) TESTING
I was going to list this one either as the first or last tactic, as it should really be an ‘umbrella’ tactic – not just directly to improve conversions, but for virtually everything you do.